Pricing & Revenue Architecture
Design pricing, packaging, recurring revenue and commercial metrics.
What this programme is designed to do.
CEOBAL treats executive learning as applied operating work: the programme should help a leader make better decisions, create better systems and leave with outputs that can be used inside the organisation.
Who it is for
Open audience detail
- CEOs and managing directors
- Founders moving into a more institutional leadership model
- C-suite and senior functional executives
- High-potential leaders preparing for enterprise-wide responsibility
- Executive teams requiring a common operating language
- Corporate cohorts where the topic connects to a strategic priority
Problems it can address
Open example situations
- A CEO or executive team facing a material strategic or operating challenge
- A scaling organisation that needs repeatable leadership systems
- An enterprise wanting structured capability development connected to business outcomes
Eight-part learning architecture.
Each module can be delivered as a lesson, workshop, applied lab or executive working session depending on the format purchased.
01Value and willingness-to-payOpen module
What is covered
This module turns value and willingness-to-pay into an executive operating discipline rather than a purely theoretical topic.
Concepts & frameworks
- Core concepts and CEO-level decisions relating to value and willingness-to-pay
- Common failure modes and executive warning signs
- Applied framework or decision tool for value and willingness-to-pay
- Worked example or scenario relevant to a scaling organisation
- Executive reflection questions and implementation actions
- Optional company-specific adaptation during a private cohort
Applied work
Exercises, examples & outputs
- Diagnose the current-state approach to value and willingness-to-pay
- Identify one material decision or operating constraint connected to value and willingness-to-pay
- Build or adapt a practical tool, memo, scorecard or action plan
- Define the evidence and metrics that will show whether the change is working
02Segmentation and packagingOpen module
What is covered
This module turns segmentation and packaging into an executive operating discipline rather than a purely theoretical topic.
Concepts & frameworks
- Core concepts and CEO-level decisions relating to segmentation and packaging
- Common failure modes and executive warning signs
- Applied framework or decision tool for segmentation and packaging
- Worked example or scenario relevant to a scaling organisation
- Executive reflection questions and implementation actions
- Optional company-specific adaptation during a private cohort
Applied work
Exercises, examples & outputs
- Diagnose the current-state approach to segmentation and packaging
- Identify one material decision or operating constraint connected to segmentation and packaging
- Build or adapt a practical tool, memo, scorecard or action plan
- Define the evidence and metrics that will show whether the change is working
03Pricing model designOpen module
What is covered
This module turns pricing model design into an executive operating discipline rather than a purely theoretical topic.
Concepts & frameworks
- Core concepts and CEO-level decisions relating to pricing model design
- Common failure modes and executive warning signs
- Applied framework or decision tool for pricing model design
- Worked example or scenario relevant to a scaling organisation
- Executive reflection questions and implementation actions
- Optional company-specific adaptation during a private cohort
Applied work
Exercises, examples & outputs
- Diagnose the current-state approach to pricing model design
- Identify one material decision or operating constraint connected to pricing model design
- Build or adapt a practical tool, memo, scorecard or action plan
- Define the evidence and metrics that will show whether the change is working
04Recurring revenue architectureOpen module
What is covered
This module turns recurring revenue architecture into an executive operating discipline rather than a purely theoretical topic.
Concepts & frameworks
- Core concepts and CEO-level decisions relating to recurring revenue architecture
- Common failure modes and executive warning signs
- Applied framework or decision tool for recurring revenue architecture
- Worked example or scenario relevant to a scaling organisation
- Executive reflection questions and implementation actions
- Optional company-specific adaptation during a private cohort
Applied work
Exercises, examples & outputs
- Diagnose the current-state approach to recurring revenue architecture
- Identify one material decision or operating constraint connected to recurring revenue architecture
- Build or adapt a practical tool, memo, scorecard or action plan
- Define the evidence and metrics that will show whether the change is working
05Sales economicsOpen module
What is covered
This module turns sales economics into an executive operating discipline rather than a purely theoretical topic.
Concepts & frameworks
- Core concepts and CEO-level decisions relating to sales economics
- Common failure modes and executive warning signs
- Applied framework or decision tool for sales economics
- Worked example or scenario relevant to a scaling organisation
- Executive reflection questions and implementation actions
- Optional company-specific adaptation during a private cohort
Applied work
Exercises, examples & outputs
- Diagnose the current-state approach to sales economics
- Identify one material decision or operating constraint connected to sales economics
- Build or adapt a practical tool, memo, scorecard or action plan
- Define the evidence and metrics that will show whether the change is working
06Retention and expansionOpen module
What is covered
This module turns retention and expansion into an executive operating discipline rather than a purely theoretical topic.
Concepts & frameworks
- Core concepts and CEO-level decisions relating to retention and expansion
- Common failure modes and executive warning signs
- Applied framework or decision tool for retention and expansion
- Worked example or scenario relevant to a scaling organisation
- Executive reflection questions and implementation actions
- Optional company-specific adaptation during a private cohort
Applied work
Exercises, examples & outputs
- Diagnose the current-state approach to retention and expansion
- Identify one material decision or operating constraint connected to retention and expansion
- Build or adapt a practical tool, memo, scorecard or action plan
- Define the evidence and metrics that will show whether the change is working
07Revenue operations metricsOpen module
What is covered
This module turns revenue operations metrics into an executive operating discipline rather than a purely theoretical topic.
Concepts & frameworks
- Core concepts and CEO-level decisions relating to revenue operations metrics
- Common failure modes and executive warning signs
- Applied framework or decision tool for revenue operations metrics
- Worked example or scenario relevant to a scaling organisation
- Executive reflection questions and implementation actions
- Optional company-specific adaptation during a private cohort
Applied work
Exercises, examples & outputs
- Diagnose the current-state approach to revenue operations metrics
- Identify one material decision or operating constraint connected to revenue operations metrics
- Build or adapt a practical tool, memo, scorecard or action plan
- Define the evidence and metrics that will show whether the change is working
08Pricing governance and experimentationOpen module
What is covered
This module turns pricing governance and experimentation into an executive operating discipline rather than a purely theoretical topic.
Concepts & frameworks
- Core concepts and CEO-level decisions relating to pricing governance and experimentation
- Common failure modes and executive warning signs
- Applied framework or decision tool for pricing governance and experimentation
- Worked example or scenario relevant to a scaling organisation
- Executive reflection questions and implementation actions
- Optional company-specific adaptation during a private cohort
Applied work
Exercises, examples & outputs
- Diagnose the current-state approach to pricing governance and experimentation
- Identify one material decision or operating constraint connected to pricing governance and experimentation
- Build or adapt a practical tool, memo, scorecard or action plan
- Define the evidence and metrics that will show whether the change is working
Outputs, implementation and commercial options.
Participant outputs
Open deliverables
- Executive workbook and implementation notes
- Decision templates, scorecards or operating tools relevant to the topic
- Applied exercises using the participant’s own organisation
- Action plan with named owners, milestones and review points
- Optional diagnostic baseline and post-programme reassessment
- Evidence of completion where certificate requirements are met
Delivery formats
Open delivery choices
- On-demand individual pathway
- Live virtual masterclass or multi-session programme
- Private CEO intensive
- Private executive-team cohort
- Blended corporate Academy pathway
- Licensed or white-label institutional delivery where agreed
Customisation rules
Open scoping & build rules
- Standard syllabus can be purchased without bespoke design work
- Client-specific cases, competencies, policies or terminology require paid scoping
- New modules or major syllabus changes require a separate programme-blueprint/build fee
- Portal configuration, SSO/integrations, translations and localisation are separately scoped
- Specialist faculty, travel, filming and third-party content/licences are priced separately
- Annual licences, per-seat fees and delivery fees remain separate from one-time build fees
Standard product, bespoke build or enterprise deployment.
The commercial scope should match the amount of intellectual-property creation and implementation work required.
Existing CEOBAL syllabus
Use the defined curriculum with standard materials and delivery structure. Individual or published cohort pricing can apply.
Open more detail
How to use this
Existing CEOBAL syllabus can be treated as a standalone CEOBAL product, a component inside a broader Academy pathway, or an enterprise workstream where appropriate.
Possible extensions
- Individual or standard offer
- Private executive-team version
- Assessment or diagnostic layer
- Bespoke company-specific adaptation
- Recurring membership, licence or reassessment
- Enterprise rollout with reporting and support
Commercial setup
Any new curriculum, cases, assessments, portal configuration, integrations, localisation or substantial client-specific changes require separate scoping and build fees before delivery.
Client-specific programme
Paid discovery/scoping → blueprint → bespoke build → delivery. New content creation is priced separately from delivery.
Open more detail
How to use this
Client-specific programme can be treated as a standalone CEOBAL product, a component inside a broader Academy pathway, or an enterprise workstream where appropriate.
Possible extensions
- Individual or standard offer
- Private executive-team version
- Assessment or diagnostic layer
- Bespoke company-specific adaptation
- Recurring membership, licence or reassessment
- Enterprise rollout with reporting and support
Commercial setup
Any new curriculum, cases, assessments, portal configuration, integrations, localisation or substantial client-specific changes require separate scoping and build fees before delivery.
Scaled Academy pathway
Programme becomes part of a wider Academy licence with cohorts, portal setup, reporting, reassessment and renewals.
Open more detail
How to use this
Scaled Academy pathway can be treated as a standalone CEOBAL product, a component inside a broader Academy pathway, or an enterprise workstream where appropriate.
Possible extensions
- Individual or standard offer
- Private executive-team version
- Assessment or diagnostic layer
- Bespoke company-specific adaptation
- Recurring membership, licence or reassessment
- Enterprise rollout with reporting and support
Commercial setup
Any new curriculum, cases, assessments, portal configuration, integrations, localisation or substantial client-specific changes require separate scoping and build fees before delivery.
Detailed purchasing questions.
Is this only for current CEOs?
No. The pathway can be used by current CEOs, founders, C-suite leaders and CEO-successor populations, with the level of examples and applied work adapted to the audience.
Can CEOBAL customise the programme?
Yes. Customisation begins with a paid discovery/scoping phase. Light contextualisation may be small; creation of new modules, cases, assessments or a client-specific curriculum is treated as separate design and production work.
Can a company buy this for a cohort?
Yes. Private cohorts can include diagnostics, live delivery, company cases, executive-sponsor reporting and follow-up implementation reviews.
Can it be licensed?
Where the content and delivery model are suitable, institutional, white-label or approved-partner licensing can be scoped separately.
Does the published price include bespoke build work?
No. Published or indicative programme pricing relates to the standard offer. Bespoke discovery, blueprinting, course creation, portal setup, localisation and integrations are additional commercial items.
What happens after completion?
Participants can progress into a certificate, advanced programme, assessment, CEO Accelerator, membership, advisory engagement or enterprise Academy pathway.
Scope Pricing & Revenue Architecture for your organisation.
Tell CEOBAL whether you need an individual place, private cohort, bespoke build, corporate Academy deployment or licensing discussion.