Turn diagnostics into paid executive intelligence.
Assessments can be sold directly, bundled into programmes, used in enterprise engagements and repeated over time to create measurable progression and recurring revenue.
Proposed pricing only. Final scope and fees depend on assessment depth and whether individual, team or enterprise reporting is required.
What a paid assessment engagement can actually look like.
The standard assessment is a product; deeper evidence collection and custom enterprise analysis are additional services.
1. Select the assessment
Choose a standard CEO, team, board, AI, growth or scale-readiness assessment, or commission a custom assessment scope.
2. Scope evidence depth
Decide whether the engagement uses a questionnaire only, questionnaire + interviews, document review, data review, or a broader enterprise evidence pack.
3. Collect inputs
Participants complete the instrument. Optional evidence may include interviews, operating metrics, meeting packs, strategy documents, governance materials or customer/commercial data where relevant.
4. Analyse and prioritise
CEOBAL identifies patterns, contradictions, bottlenecks and priority actions. Any benchmark comparison is only used where a sufficiently credible comparison base exists.
5. Executive debrief
Findings are translated into decisions: what to stop, start, redesign, measure, delegate, learn or escalate.
6. Convert into a pathway
The output can feed a programme, private intensive, team lab, Corporate Academy pathway or advisory engagement.
7. Re-assess
Repeat after 3, 6 or 12 months to measure whether the intervention changed the targeted dimensions.
Example individual output
CEO scorecard + six-dimension commentary + top five constraints + 90-day action agenda + 60-minute debrief.
Example team output
Team heatmap + areas of agreement/disagreement + role/decision issues + facilitated team discussion + adoption plan.
Example enterprise output
Multi-cohort view + capability patterns + priority populations + learning recommendations + executive sponsor review.
Measure again, not just once.
Assessments become much more valuable commercially when they establish a baseline and then support quarterly or annual re-measurement.
Custom Academy work has a separate scoping and build fee.
CEOBAL should not give away curriculum design, solution architecture or platform setup inside the delivery price. When a client wants something bespoke, the discovery, design and build work becomes a paid product in its own right.
Discovery & Scoping
Stakeholder interviews, problem definition, audience analysis, outcomes, constraints, delivery model and commercial blueprint.
Programme Blueprint
Detailed syllabus, module map, outcomes, assessments, activities, resources, faculty requirements and production specification.
Full Bespoke Course Build
Creation of a new client-specific executive course including content, exercises, templates, assessments and digital assets.
Multi-Programme Academy Setup
Architecture and build of a wider leadership academy spanning several pathways, roles, programmes and reporting needs.
Portal / Tenant Configuration
Branding, user roles, pathways, content mapping, reporting, onboarding flows and enterprise learning-environment setup.
Localisation, Updates & Change Requests
Translation, country adaptation, client-specific cases, regulatory/context updates and changes outside the agreed baseline scope.