Monetise executive IP without delivering every seat.
Licensing lets CEOBAL earn from curriculum, assessments, learning architecture, technology and brand assets through institutions and approved partners.
Illustrative commercial architecture only. Any licence would require a written agreement covering IP, territory, term, quality, brand, data, payment, termination and audit rights.
Package the intellectual property deliberately.
Custom Academy work has a separate scoping and build fee.
CEOBAL should not give away curriculum design, solution architecture or platform setup inside the delivery price. When a client wants something bespoke, the discovery, design and build work becomes a paid product in its own right.
Discovery & Scoping
Stakeholder interviews, problem definition, audience analysis, outcomes, constraints, delivery model and commercial blueprint.
Programme Blueprint
Detailed syllabus, module map, outcomes, assessments, activities, resources, faculty requirements and production specification.
Full Bespoke Course Build
Creation of a new client-specific executive course including content, exercises, templates, assessments and digital assets.
Multi-Programme Academy Setup
Architecture and build of a wider leadership academy spanning several pathways, roles, programmes and reporting needs.
Portal / Tenant Configuration
Branding, user roles, pathways, content mapping, reporting, onboarding flows and enterprise learning-environment setup.
Localisation, Updates & Change Requests
Translation, country adaptation, client-specific cases, regulatory/context updates and changes outside the agreed baseline scope.
How bespoke Academy work is priced.
Is the scoping fee the same as the course fee?
No. Scoping pays for discovery, problem definition and solution design. Course-build fees pay for creating the actual curriculum and assets. Delivery, seats, licences, assessments and support can then be priced separately.
Why charge separately to build a bespoke course?
Because a custom executive course can require research, curriculum design, SME/faculty input, case development, assessment design, templates, editing, production and review. Treating all of that as free pre-sales work destroys margin and makes custom projects difficult to scale.
Can a client buy the blueprint without commissioning the full build?
Yes. CEOBAL can sell a paid blueprint/discovery engagement first. The client can then decide whether to commission CEOBAL for production and delivery.
Can setup fees be credited against a larger contract?
Potentially, if commercially sensible and stated in the proposal. For example, CEOBAL could credit part of a scoping fee against a sufficiently large annual Academy contract without presenting the original design work as free.
What happens when a client changes the agreed scope?
Material changes should move through change control. New modules, additional countries, translations, extra integrations, new assessments, more review rounds or major content revisions can be quoted separately.